SAN FRANCISCO (MarketWatch) — Apple Inc. may report its first quarterly
earnings decline in nearly 10 years Wednesday afternoon, though
investors’ attention is already fixated on the company’s outlook amid
worries of a rapid slowdown in iPhone 5 demand.

Apple
The launch of so many new products — including the iPhone 5 and iPad
mini — in the last part of the year is expected to weigh on profit
margins for Apple’s first fiscal quarter, which ended in December.
Still, Apple is expected to post sales growth of 19%, thanks to holiday-fueled demand for those new devices.
But most attention will be fixed on Apple’s
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guidance for the March quarter, amid reports that the company is
cutting back production of the iPhone 5 less than four months after its
launch, suggesting demand may have already peaked.
“It’s all about the guide,” Gene Munster of Piper Jaffray told MarketWatch, speaking about the forecast for the March quarter.
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It remained unclear how much weakness may already be baked into the
stock, which has slid nearly 8% just this month and has shed more than
one-quarter of its value since peaking above $700 in late September.
Steven Milunovich of UBS cut his price target on the stock to $650 from
$700 — the shares ended Tuesday at $504.77 — but he added that “current
levels are overly discounting the demand picture for Apple’s products,
as well as future innovations and growth in new markets.”
Forecasts
For the December quarter, the company itself projected a 15% decline in
earnings per share when it issued its last quarterly report, though
analysts are modeling for a less drastic decline.
Apple is expected to report earnings of $13.47 per share, according to
consensus estimates from FactSet, compared to earnings of $13.87 per
share reported for the same period the previous year.
Revenue is expected to jump 19% to $54.9 billion, according to FactSet estimates.
The iPhone is still expected to drive the lion’s share of sales and
earnings for the quarter. Apple is expected to ship approximately 48
million units of the iPhone in the December period, with some predicting
that number could go higher than 50 million.
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Most analysts also expect between 22-23 million iPads to ship during the
period, thanks to the launch of the iPad mini. Mac shipments are
expected to total a little over 5 million units.
Questions about the health of the iPhone business will center on Apple’s forecast for the March quarter.
Analysts are currently predicting earnings of $11.77 per share for the
current quarter — a decline of about 4% from the same period last year.
Apple is known for guiding below Wall Street’s consensus targets, though
analysts say if they go too low this time, they may confirm fears of an
iPhone slowdown that could hurt the stock further.
“If they have a big miss for December but a phenomenal guide, the stock
will go up,” Munster said. “But if they crush December but give a bad
forecast, the stock is going to go down.”
Munster currently has a buy rating and $875 price target on Apple,
though he has shifted some of his expected iPhone sales in the March
quarter to the December period.
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